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Digital Marketing Maturity

$89.99
  • Publisher:
    Progress Corp.
  • Author:
    Progress Corp.
  • Release date:
    6/13/2018 11:43:00 AM
  • Number of pages:
    12
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement.

At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed. 

Using the model below, organizations can gauge their maturity from basic to highly advanced Digital Marketing proficiency. There are other frameworks that focus on  the marketing process, but since Digital Marketing by its very nature relies on technology solutions, this document focuses on a logical progression of marketing technology adoption.

The Digital Marketing Maturity Model (DMMM) is made up of eight stages, from basic isolated automation to the ability of an integrated, self-improving platform that provides suggestions and actions based upon Big Data to improve marketing results. 
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