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Data Driven Marketing

$25.00
  • Publisher:
    Progress Software Corp.
  • Author:
    Sitefinity CMS
  • Release date:
    6/13/2018 11:43:00 AM
  • Number of pages:
    39
Marketing has experienced a fundamental shift recently. Techniques and thinking that worked for 50 years have grown stale, with the lone surviving tenet: the customer is always right. Business success is now directly related to how closely we listen to the customer.

Today’s marketing has shifted from being a discipline close to communications, to a discipline incorporating more scientific, technical and strategic responsibilities. Marketing professionals are tasked with quantifying, executing, measuring and expanding a growth strategy based on customer-centric approaches and data-driven decisions. A CMO or VP of marketing is no longer looking for a shotgun model— spending money to broadcast a message, converting a fraction of the impressions, then re-investing profits into further broadcasting. The new model involves technological innovation combined with targeted spending and executed to maximize precision and drive growth.
 
Here’s an alternative definition to consider.
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